There Are a Ton of Ways Physicians Can Drive More Business to Their Practice
Online marketing plays a major role in driving traffic to your physician practice and at the same time creating value for your medical practice. The power of internet marketing remains unequaled and will be the driving force behind creating client engagement and higher revenues for medical offices.
Preparation and Planning for Your Website
Preparation is key before starting your marketing. Using a detail oriented approach is essential in exploring your wants, needs, and business goals. When defining your project goals, ask your self What you are ultimately trying to accomplish, what is the driving force leading your efforts, and the reasons for Why you are embarking on this journey. Answering these questions will guild you in creating the road map for your website project.
Setting Your Strategy & Website Specifications
This is where you have to brainstorm and assess all hard data, soft data, and information that is on the table. Take into consideration your company’s culture and implements a creative strategy that achieves the look and feel that reflects your brand.
- If you already have a website, make sure it’s responsive, mobile compatible, and the content used on each page is unique and professional.
- If you don’t have a website,
Invest in a Quality Website
The first step before setting up your website requires getting a domain name for your physician practice & website hosting. Purchasing a domain name is inexpensive and simple. Domain names usually go for 10 dollars a year. You can use Syntelex to search available domain names. Follow this link here: Domain Name Search.
Next, you would need to purchase Website Hosting. Website hosting is inexpensive, especially if you purchase it together with your domain name. Syntelex has a variety of hosting packages, and the recommended hosting is the Economic Plan, which goes for 6.99 a month – Click Here for hosting plans.
The Most Cost Effective Way to Get Your Website up and Running
After you purchase your domain name and a hosting plan, you can start searching for a good template that appeals to your medical practice. The most cost effective way to create your website is by using a particular template or theme. We recommend using WordPress. WordPress is a free software, and it is used by top brands like Google, Facebook, CNN, The New York Times, Disney and More. WordPress themes and templates can cost anywhere from 10-100 dollars and most templates come jam-packed with an easy to use admin panel.
You Can Search Thousands of Themes on Envato
When searching on Envato, type “Medical” or “Health Care” and a list of related templates will populate the page. Make sure the template you choose is mobile compatible. Most WordPress Templates are mobile compatible, but in any case, it’s always good to double check. After selecting a template, you can contact your hosting provider to assist you in setting up the WordPress.
Driving Business to Your Physician Practice
After your responsive website is set up, listing your website in a Directory Service like WeekendDocs, Google Local Business, DMOZ, or even Yelp can help increase your website visibility.
To list your service, see the following links below:
Social Media Marketing for Your Physician Practice
Social media is a great way to drive repeat business and to attract new customers. You can create accounts on Youtube, Facebook, Twitter, Tumblr, and Instagram. On youtube, you can create a short introduction video about your practice. Once you create your video, you can have friends and family initially to like the video and post comments. Same goes for Facebook – you can easily create a Facebook page and share it with your Facebook friends to get likes. Twitter and Tumbler can be effectively used to share your articles and reviews. You can easily set up a blog through Tumblr, and share updates and posts on your website, Twitter & Facebook.
Another Service You Can Use for Direct Traffic or Appointment Scheduling is ZocDoc
ZocDoc is used my thousands of Medical Professionals. ZocDoc allows patients to schedule appointments directly with you, and their services are amazing. Follow this link to sign up with ZocDoc: https://www.zocdoc.com/join
Grass Roots Marketing
Making time throughout the day to meet with marketing professionals from different insurance plans can help you pull in more business. Account Managers, Medicaid Representatives, Long Term Care Specialists, DME representatives, Pharmacy Representatives, Medicare Marketing Agents & Brokers can potentially send you patients. These representatives are professionals who work in the community day in and day out – and most of them have a database of people that they have previously assisted and helped – which can always be tapped into with the right approach.
Running a medical practice is running an actual business. Creating a website, online resources, and building strong relationships with representatives and agents from various plans may be the difference between a busy medical practice to a mediocre one.